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Pfizer Information Visualization |
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| Interactive information visualizations were designed to make Pfizer's global physician survey data more accessible to a wider audience. The design had to have instant visual appeal but also be innovative and easy to use. In addition, the views had to hold together as a family. Each view supported different ways of interacting with the data. |
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| Treemap Display |
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| This treemap shows physican survey data relating to how physicians spend their days throughout the world. The visual design needed to be high impact, support the overall site look and feel, and suggest the global nature of the data. The interaction design supported exploration via mouse rollovers which then showed the numerical data for each region. |
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| Map Based Visualizations |
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| The Pfizer survey data was also shown via a map to tie the data to its country of origin. Simple color coding was used to show positive and negative results. The map supported drill down via a mouse click on each region. |
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| Interactive Bar Charts |
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| This view showed data by region using bar charts overlays on a world map. The user could select different categories to view in the chart via the large buttons at the bottom. Both the visual and interaction design needed to be appealing and inviting so that the user would want to interact with it. |
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